Marketing & growth

Why 80% of African Businesses fail in the first 5 years

CEO of Food Concepts - the company behind Chicken Republic and PieXpress with over 300 outlets across West Africa. After 15 years at McDonald's in the UK, he came home and built an empire. And he's holding nothing back.

We get into the real reason 80% of businesses fail within 5 years, why your staff are only productive 4 hours out of an 8-hour shift, and the war between business owners and employees - slave master mentality vs stealing and no work ethic. His answer? Both sides are right.

He also breaks down why the government knocked down his shop in Lagos, why Ghana's registered street food sellers are eating into the formal market, why you should STOP giving your African staff Western training, and why he insists Africa is not behind.

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